It is a very common thing in the music and film industry to have a famous parent and become famous yourself because of your name. Many examples in history showed it created lots of opportunities for the younglings to become stars. However, in this example, an unexpected incident happened: We learned that 2 incredible instrumentalists Jake Bowen and Petrucci are relatives!
Since it is impossible to use his uncle's fame in this context (because he needs to be an incredible guitarist to achieve what he wants-to be a prominent member of a high-quality music community), we have never heard any marketing strategies from Periphery to use Dream Theater's popularity and power of the progressive music scene.
When they asked John about his niece, he didn't withhold his humble opinion of Periphery's music-and considering he was five year old when her aunt was engaged with John Petrucci, things get even funnier :
“....he’s growing up, playing video games. And then he’s starting to get into music, playing guitar. He’s like, ‘I’m working on stuff.’ We got together a few times and I showed him some things. And then as he’s getting older it’s like, ‘I’m working with these guys in Maryland.’ I never really heard anything, I’m like, ‘That’s great Jake! Can’t wait to hear it.’ And then, out of the blue, he’s like, ‘Here’s our music.’ And it was Periphery. And I was like, ‘What the hell?! Oh my god! They’re amazing!’ He sounded great, his playing was great, the band was amazing!"
Credit: The interview was taken from www.prog-sphere.com